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Word Count: 1,157
Will the internet keep the UK competitive in a world market in terms of industry Recently there has been emphasis for electronic business Judging by IBMs recent advertising campaign you would be forgiven for thinking that launching a company website leads to instant profits IBM s portrayal of a grandmother taking her olive oil business from rural Greece into global markets neatly demonstrates the potential of the internet for huge exposure and trade without the barriers of geography and at a lower cost Unlocking this potential for any business in the UK and elsewhere is no easy matter Although several large firms in the UK are now making real impact through e-commerce although examples of profits being made in small and medium SME sized business are few and far between Even though the effects of the internet on UKs industry can only be predicted at this early stage there have been incentives rewards offered to several SMEs generating business with their websites by the government Firms with no more then 250 employees where asked to show how they had used e-commerce to increase efficiency or to boost their sales The average investment that created a profit among the ten regional winners was around 20000 pounds with the cheapest being 10000 pounds all the companies testified to the need for expert help Such expense results from the need to have an aesthetically pleasing website which offers in depth analysis whilst maintaining a user friendly aspect The site must encourage people to explore and revisit and its presence on the internet needs to be developed which generally requires the advice of a specialistAt present time in the UK the internet is used mainly for business to business activity with less emphasis on customer intervention One of the main reasons for this is the transport costs a business will normally order batch which would make it worth while were as customers only demand 1 or 2 goods
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