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The success of any organization depends on the ability of managers and supervisors to provide a motivating environment for their employees Motivation is fundamental to all organizations and can be defined as the result of an employees or subordinates concentration towards a valued goal through intensity direction and persistence of effort There are many theories of motivation that are applied in organizations worldwide on a regular basis One of these is Maslows Theory of Needs It deals with individual motiviation and by understanding employee needs managers can understand what rewards either intrinsic or extrinsic he or she should use to best motivate each individual Abraham Maslow developed a five-level hierarchical theory of motivation that argues an unsatisfied need has the greatest motivating potential His hierarchy of needs starting wtih the most basic and ending with the most complex are as follows Physiological Needs that must be satisfied in order for teh individual to survive such as food water shelter oxygen sleep etc Safety Needs that include security stability or certainty predictability protection from physical harm and ordered and structured environment freeedom from anxiety etc These are fundamental survival matters Belongingness needs that include feelings of acceptance opportunities for social interaction friendship affection companionship etc Esteem needs that include feelings of adequacy autonomy self-respect competence achievement status recognition or appreciation of these characteristics by others Self-actualisation a desire to become everything that one is capable of becoming or to develop ones true potential to the fullest extent possible the desire to do a good job etc Self-actualisation needs are the hardest of the 5 basic needs to define and attain It is less a need than a final development stage for an individual As individuals we are motivated by teh desire to achieve or maintain these basic needs The goals are arranged in a hierarchy of prepotency this refers to the idea that some needs are felt as being more pressingimportant that others A
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