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Word Count: 351
In an increasingly digital age nothing can replace the power of human contact for establishing and maintaining business relations Exhibitions are unique amongst new and established media in enabling customers prospects and industry colleagues to meet face to face Each year Exhibitions bring together over 156000 suppliers and 9 million buyers from around the globefacilitating billions of dollars in business Whether youre a buyer of products and services or a supplier a multi-national organization or a start-up business a trade association or a government department Exhibitions are one of the most effective mediums for establishing and maintaining customer relations In an increasingly digital age they are the only media where buyer seller and product physically come together - a potent force for business Highly targeted With their tightly focused profiles and carefully targeted audiences trade exhibitions are a highly cost-effective sales and marketing platform Flexible Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved from generating sales leads and launching new products to building brand image maintaining customer relations and appointing new agents With a wealth of exposure opportunities from stand presence and sponsorship to seminars and competitions and awards together A two-way communication process Unlike magazines and direct mail exhibitions involve a two-way communication process Visitors can question challenge and debate Exhibitors can give and seek information Most importantly business is conducted face to face - the most effective way to build and sustain customer relations A three-dimensional media An advert direct mailing or web page may say a product is the fastest quietest smallest or most advanced on the market At an exhibition suppliers can physically demonstrate product benefits and visitors can see touch taste smell hear and judge for themselves Speed to market Exhibitions offer mass exposure enabling you to reach a large proportion of the marketplace in a short
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