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Executive Summary In marketing mix there are four key points which is very important like price promotion place and product IMC main drive is stemming from marketing and corporate management followed by advertising and sales This paper will discuss about how important Integrated Marketing Communication for Thursday Plantation Laboratories Ltd because IMC is the face of the future This paper also discusses why this company need IMC campaign Thursday Plantation Laboratories Ltd is a huge company and they have verities of product further more to make a good sales promotion is important to advertise the product The aim of promotion is to influence attract and persuade attitude and behaviour consumer to buy the product This paper also give a brief definition of IMC and reason for IMC obstacles for implementation and what to plan when developing a plan A brief description of Thursday Plantation Laboratories Ltd background will be given and application of literature to organization Finally this paper will give the conclusion and comment or opinion of IMC Integrated Marketing Communication definition Integrated Marketing Communication usually called IMC is one of the most important marketing developments Communication is one important key of the successful factor in the organization Marketing communication will be the only sustainable competitive advantage of marketing organization is the basic reason for IMC Definition of IMC is the process of increasing and implementing different forms of persuasive or influence communication programs with customers and prospects over time The aim is to influence or directly affect or persuade the selected behaviour communications audience also can be defined as conceptually and operationally and the fact measurement of marketing communication that recognise the further value that estimate the strategy roles of a diversity of communication disciplines and combined it to provide simplicity consistency and maximum communication impact Thursday Plantation Laboratories Ltd need to increase implement provide more effective and cost efficient approach to different form of persuasive because they have
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