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Word Count: 470
Retaining the confidence of the stockholders is important in the effect that the market value of the stock has on the corporation Stock and the value of the corporate stock does not necessarily provide the corporation with income It provides the corporation with capital In turn Capital becomes cash and collateral The better the market value of the stock because of high stockholder cofidence the more a corporation is able to barter and trade in the world market Its like using your home for collateral on a business loan the better the market value of your house the better terms of the loan The more a corporations stock is worth the better the terms of doing business I think that the stockholders are much more savy that many years ago With the internet and financial reporting they have so much more information at their disposal to make decisions The problems become with the reporting and information isnt viable Enron I worked in investment banking for many years and saw how IB sold research to companies to gain IB deals In getting exposure for research they were more visible which attracted more shareholders and transactions I think advertising and media coverage are huge in gaining exposure building interest in products which leads to purchases We dont realize how much marketing we receive in our every day life from driving to work listening to the radio and watching tv We are unindated with advertising Sometimes its the catchy tune or funny commerical that catches are attention which leads to research and a purchase Actually we have more people in the market day traders that are looking to make the quick buck so corporate confidence has nothing to do with the reasons they buy and sell I think there are some sophisticated investors that know it is about diversification and long- term but I wouldnt necessarily call them more savy Corporate confidence is important in another
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