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Introduction Ethics can be defined as a process of evaluating actions according to moral principal of values AAlhemoud Throughout the centuries people have been trying to choose between profit and moral Those issues concern fairness justice rightness or wrongness as a result it can only be resolved according to ethical standards Setting the ethical standards for the way of doing business in corporation is primarily the task of management Corporations have to maintain the same standards as an individual person and in addition corporations as organizational units have their own social responsibilities toward customers employees and society However any business should keep its original purpose of functioning - making profit Balancing the traditional standards of profitability and burden of social responsibilities is not an easy task In recent years it has been a trend of setting standards of corporate ethics according to high degree of morale In this paper I intend to look at both viewpoints De Wit and Meyer state that a business organization must be profitable to survive Yet simple profitability that is having higher income than costs is not sufficient To be an attractive investment a company must earn a higher return on the shareholders equity than could be reached if the money were deposited in a bank Profitability is a source of competitive power and provides a company with the financial leeway to improve its competitive position and pursue its ambitions It is my opinion that a firm that has competitive power also has a large amount of influence in todays society for the reason that some companies have larger revenues than a large amount of countries for example General Electric makes 132 billion in sales This power can sometimes cause tensions between stakeholders and shareholders when conflicts arise due to corporate decisions that have a positive effect on the firm but can have a negative effect on society De Wit and Meyer argue that companies should
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