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Word Count: 320
Everybody probably knows how important the relation between consumers and the producer is Not only with the consumer but also with the employees Creating a friendly environment would increase the moral of the employees and would lead to better and also high quaility products As written in the article by Brian Cronin published on 26 August 2002 An article mentionning about trust saying that giving employess an ownership stake can build an unusual level of mutual respect This is an easy way of dealing with employees Once you get their trust a special bond occurs between the workers and the owner A bond not easily broken Lots of companies thinking that trust integrity and fairness does not matter are now changing their minds They have learnt that it is playing a vital role in the relation between the customers and the employees Once a company gains the trust of the consumers it will be very hard for the people to pick another product produced from another company After gaining the trust it is almost guaranteed that your level of salery will increse At the past the importance of trust was not understood by many companies The general thought was that the best product would be sold the best Eventhough it is like that today too the factor of gaining the trust effects the results For example Anyone who goes to a grocery willing to buy a banana would buy the one labeled Tchiquita the famous brandname for bananas not a usual oneOfcourse there can be exceptions but the brandname Tchiquita gives a confidence to the consumer and makes himher think that this company has high quality fruits To sum up I can say that the role of gaining trust integrity and fairness is vital in the business and is a factor effecting the level of salery positively It creates a confident place for employees and increases their level of input
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