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Abstract Every organization today whether it is large or small profit or non-profit needs to have a Public Relations PR team in order to run smoothly and effectively Non-profit organizations such as Young Mens Christian Association YMCA Mothers Against Drunk Driving MADD and Big Brothers Big Sisters International BBBS are three organizations that use effective PR in order to run a successful organization and help the community in many ways PR in Action Introduction A company cannot function properly without the proper uses of a public relations PR team In order to function properly the PR team must take the necessary steps in order to serve the public and their organization effectively The PR team needs to study their comprehensive list of publics and identify each priority public that is especially pertinent to the project they are setting out to accomplish Chapter 5 p91 With careful consideration in choosing three organizations that will show effective PR I have chosen the following organizations YMCA MADD and BBBS International and will describe how these organizations identify their publics and use the organization effectively Young Mens Christian Association YMCA The YMCA is a non-profit organization founded in London England on June 6 1844 by a man named George Williams He and a group of fellow drapers organized the first YMCA to substitute Bible study and prayer for life on the streets YMCA 2004 The YMCAs main priority public at the time was the young men that were involved in the unhealthy social conditions arising in the big cities at the end of the Industrial Revolution YMCA 2004 These men worked long hard hours and slept in their place of employment Being away from their families was hard on these men and Williams decided that he would establish an organization for these young men to make life for them a bit more bearable due to their current situations Word got out and the YMCA organization grew rapidly
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