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Word Count: 416
The world is broken into two parts developing nations and developed nations Service marketing plays an important role in the economy of developed countries Developing countries are generally closed economies and Service Marketing is a minimum The largest part of a nations service sector is the government The service sector accounts for more than 50 of economic activity in developed countries Service marketing increases the service sector A service is intangible therefore service marketing is the selling of intangible products Selling intangible products are much more difficult than tangible ones The natures of a service are as we learned in class intangibility inseparability variability and perishabilty Service marketing should function to enhance the tangible quality of the product There are several service industries and examines the service marketing in each The first example is airlines North American and European airlines perform better than Middle Easter Far Eastern African and South American airlines To improve business panels will present options to increase consumer convenience Letting the private sector enter the business also attracts foreign business This increases exports and tourism transforming a developing nation to a developed one Tourism is also an important the economic development of many countries The role of tourism and how that effects a countrys jobs and incomes varies But tourism can definitely generate jobs and revive slowing economies Education is also important to countries that want to expand their service marketing The better skills are taught in school the better the youth of that nation will become and therefore the better suited for the service industry they will be Dr Firoz did a study in 1984 that showed that higher education in the United States is very highly marketed Developing countries use Service Marketing to market education In the case of health care in the countries where there is a shortage of health care facilities Service marketing should be used to attract outside providers into the country In developed countries banking
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