scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,693
Founded in 1869 Campbell Soup Company is one of the leaders in manufacturing marketing branded consumer food products with approximately 24250 employees world wide total revenues of 67 billion 36 manufacturing plants in 10 nations and over 2000 products on the market Over the years Campbell Soup Company has diversified into number of businesses from frozen dinners to retail garden centers However Soup has been its core business Some major brands of Campbell Soup Co include Flagship red-and-white canned soup Prego Spaghetti sauces Godiva Chocolates Pepperidge Farm baked goods V8 etc In addition since 1980 Campbell Soup Co has undergone three different strategies under thee different CEOs who brought their own agenda in order to build value for the company and its shareholders For example under Gordon McGoverns leadership 1980-1989 Campbells strategic focus was on developing and introducing new products and expansion of the business portfolio through acquisitions Under David Johnson 1990 1997 The companies focus shifted to increasing sales growth increase market share share holder value through Eliminating unprofitable products business units focusing more on global marketing and Improving communication and technology sharing between businesses Under the third CEO Dale Morrison 1997 present Campbells strategy focus continued to increase sales growth increase market share share holder value but focus was shifted more towards profitable businesses with the highest growth potential and divestations of non strategic businessesSince 1980 Campbells corporate strategy and the companys business structure have undergone three significant changes Each strategy was implemented under the leadership of three different CEOsoExpansion through acquisitions and development of new productsoIncrease sales growth increase market share share holder valueoContinue to increase sales growth market share share holder valueCampbells corporate strategy under Gordon McGovern was expansion development of new products to capitalize on consumer trends improve operating efficiency But this strategy turned out to be inefficient as Campbells managers got too deeply involved in new-product development and neglected the performance
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA