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Do most consumers shop with a social conscience Think about it Are you aware of where the products you purchase are made and under what conditions they are manufactured When consumers buy products without knowledge of their origins they could easily be breaching their own code of ethics This is clearly seen in an assortment of industries Each year hundreds of companies employ foreign labor for low wages and in terrible working conditions For example much public attention had been brought to Kathy Lee Gifford and her sweatshops overseas as well as other unfair labor practices in third world countries One of the greatest participants in this mistreatment of workers is the Nike Corporation To earn the maximum profit for their products Nike exploits thousands of workers each year by offering them diminutive wages and the worst conditions to work under When famous athletes endorse Nike and consumers continue to purchase their products they only encourage and support these inhumane practices causing them to virtually go unnoticed Greene 1998Last August Donna Greene of the New York Times conducted an interview with Dr Fredrica Rudell Associate Professor of Marketing and Chairwoman of the Department of Marketing and International Business at Iona College in New Rochelle on the subject of shopping with a social conscience Dr Rudell who has chaired the Environmental Concerns Committee of Ionas Peace and Justice Program for sixteen years believes that each time a consumer buys a product he or she casts a vote for the company that made the product Greene 1998 Dr Rudell points out that companies respond well to what the consumers have to say citing the environmental and health movements as examples The Nike Corporation unsurprisingly was mentioned several times during the interview She criticized their labor practices and pointed out that until the public pressured Nike to change their ways nothing would happen I believe that more of the public pressure Dr Rudell discussed needs to be put
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