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Apples creation of the IPod reflects the teachings of Sun Tzu and Michael E Porter Sun Tzu was Chinese military general that wrote the book Art of War Michael Porter is a professor at Harvard Business School who wrote Porters Five Forces The IPod shock the technology world in 2001 The proceedings leading up to the invention of the IPod apply to Sun Tzus Constant Factors and Porters Five Forces Sun Tzu Constant Factors are Moral Law Heaven Earth The Commander and Method and Discipline Porters Five forces are Threat for New Entrants Bargaining Power of Buyer Bargaining Power of Suppliers and Threat of Substitutes Products or ServiceSun Tzu Constant Factors are the most evident in the IPod creation In the process of IPods production Steve Jobs Apples CEO made the deadline for the IPod to be available for consumers by Christmas which relates to Heaven Heaven is Sun Tzu word for time and change in climate During the time around Christmas the demand shifts because consumers purchase more goods than any other time of the year The IPod debut release on Christmas will boost Apples product sales and show a good time management Apple employees admire Steve Jobs because he held a good innovative background and he could increase his employees human capital if they worked under him According to the Steve Jobs book he took a 100 of his most valuable employees on a retreat He obtained followers of his innovative streak which represents Sun Tzus Moral Law Apple settled with a small business name PortablePlayer that manufactures mp3 players The relationship between both companies gave Apple security and chances of life during the process of producing the IPod Security and chances of life is Sun Tzus meaning of the factor Earth The exclusive deal between Apple and PortablePlayer granted Apple rights over the innovative mp3 playerSteve Jobs had good expectations about the project of creating the IPod Jobs assigned
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