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People in contemporary times are becoming more and more demanding and dependent on technology Many people have capitalized financially as a result of this advent Tech companies have market capitalizations in the billions and have thrived All this potential gives rise to numerous implications for those doing business What if a company simply gets too big The world has seen this with the flight of Bill Gates and Microsoft which currently holds 97 of the market share of home operating systems on the web If perhaps the world of digital satellite TV was dominated by a single wealthy individual what would happen One cannot tell however if this were to occur the door would be opened for a plethora of problems for not only the consumer but for citizens of the world To fully understand the perspective through a legal standpoint a company who dominated the market keeping in mind the CEO or biggest shareholder as the owner or single individual who dominates would be classified as a monopoly A monopoly means a firm has complete control over the market ie they set the price of the product they sell and are the sole sellers of the product While actually holding a monopoly isnt illegal the process of trying to create a monopoly through methods such as impairing another companys ability to compete is illegal The antitrust laws are laws that restrict companies trying to create monopolies In the United States of America the antitrust laws were mainly created by The Sherman Antitrust Act of 1890 One may ask what relevance do monopolies and antitrust laws have to satellite television The answer lies in the fact that a monopoly is harmful to the consumer The results of a monopoly in the digital satellite industry by a single individual could be tremendous If the market was dominated by a single individual and hisher company then that company could ultimately determine the price of the service Competitive
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