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To Management Atlantic Health Center Although the rapid growth of the Atlantic Health Center AHC has resulted in a variety of opportunities numerous issues have emerged that clearly indicate that management must take immediate actions to ensure the long term sustainability and profitability of the AHC are not compromised This report will not only highlight the main issues facing the AHC it will propose a detailed strategic plan that will be centered on a new vision and mission statement The future of the restaurant and bar will also be examined as will a new AHC management structure and diagnostic control system Critical performance variables profit plans and compensation and incentive structures will also be outlined These proposals will all be congruent with the new mission and as a result the AHC will be strategically aligned and thus more effective in balancing its profit growth and control objectives For further inquiries and implementation strategies please contact me at your convenience Sincerely In examining the Atlantic Health Center AHC and speaking with Jim Cormier regarding his concerns about the expansion and direction the business is heading as well as its viability in the long run it has became evident through the various analysis that the AHC can have a positive impact both on the Nova Scotia community and its bottom line if it implements a variety of the initiatives outlined below This report will first examine the situation analysis of the AHC and provide a summary of both the internal strengths and weaknesses of AHC as well as its external opportunities and threats This analysis will highlight the various issues currently impeding the AHCs growth and profitability The report will than examine the actions required for the AHC to mitigate both
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