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Word Count: 469
In the 1870s the anthropologist Edward Tylor defined culture as that complex whole which includes knowledge belief art morals law custom and other capabilities acquired by man as a member of society It is crucially important to understand and explore cultural differences between China and UK Understanding of the culture leads to better communication anticipation of behaviour ability to distinguish correct reasonable acceptable safe behaviour and building of skills necessary to meet and negotiate to other business managers Key elements of culture to consider when establishing an office in Beijing China XLanguage XReligion XValues and attitudes XAesthetics XEducation XLaw and politics XTechnologymaterial culture XSocial organisation Probably the most famous study of how culture relates to values in the work place was undertaken by Jeert Hofstede He isolated four dimensions that he claimed summarized different cultures V power distance individualism collectivism masculinityfemininity and uncertainty avoidance 51Power distance Focused on how society deals with the fact that people are unequal in physical and intellectual capabilities In China there is a high distance power culture where people with less power accept uneven distribution of power In countries with low power distance culture such as UK the inequalities are played down as much as possible 52Individualism collectivism Focused on relationship between the individual and hisher fellows In China as collectivistic society people were born into collectives such as extended families and everyone was supposed to look after the interest of hisher collective The filling of collectivism was also intensified by over 80 years of socialism policy of communist party of China UK has a total opposite culture to China and values individualism in its society 53Masculinity Looks at the relationship between gender and work roles In masculine cultures sex roles were sharply differentiated and traditional masculine values such as achievement and the effective exercise of power determined cultural ideals In feminine cultures sex roles were less sharply distinguished and little
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