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Customer Relationship Management Customer relationship management CRM is a business strategy that spans your entire organization from front office to back-office It is a commitment you make to put customers at the heart of your enterprise The right CRM strategy and solutions can help you securely reliably and consistently Delight your customers every time they interact with your business by empowering them with anytime anywhere and any channel access to accurate information and more personalized service Reach more customers more effectively increase customer retention and boost customer loyalty by leveraging opportunities to up-sell and cross-sell and driving repeat business at lower cost Drive improvements in business performance by providing your customers with the ability to access more information through self-service and assisted-service capabilities when it is convenient for them Enable virtualization in your enterprise as more of your people and resources extend beyond your offices and around the world Balance sophisticated functionality with rapid implementation and effective support for a faster return on your CRM investment CRM is a strategy used to learn more about customers needs and behaviors in order to develop stronger relationships with them There are many technological components to CRM but thinking about CRM in primarily technological terms is a mistake The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers sales marketing effectiveness responsiveness and market trends The goal of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers If it works a business can provide better customer service make call centers more efficient cross sell products more effectively help sales staff close deals faster simplify marketing and sales processes discover
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