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Globalization and Komatsu The advent of computers and information technology over the past 5 years has made it seemingly more accessible for companies to take their vision and products worldwide In the 21st century it has become vitally important for these companies wishing to achieve globalization to harness the capabilities of the Internet to establish or increase their position within the Global Economy One such company looking to globalize their operations and utilizing this new technology is Komatsu Ltd Komatsus most formidable competitor in todays Global Economy is Caterpillar Inc With recorded sales of 165 billion in 1996 almost half of Caterpillars earnings were attributed to sales outside of the United States This information would appear to indicate that Caterpillar has a firm hold on the Global market Conversely Komatsu has had a difficult time establishing itself internationally Komatsu recorded total sales of 94 billion in 1996 with only 32 billion of that total credited to sales outside of Japan So what is Komatsus plan to close the gap in international sales with Caterpillar An examination of Komatsus Mid-range Management Strategy G to the 21st clearly outlines their objectives and strategies Komatsu is focusing on 3 Gs Growth Global and Group-wide One of the ways Komatsu plans on expanding its business worldwide is through e-KOMATSU With help from the World Wide Web Komatsu plans on increasing its worldwide presence and focusing on Quality and Reliability This increased visibility through the Internet will help Komatsu develop into a more accessible company enabling it to reach potential customers and larger target markets worldwide Would Komatsu be better off it focused its resources on the Japanese markets The answer to this question involves not only looking at Komatsus current objectives worldwide but also examining the current situation of the Japanese economy and the Global economy A chart on Komatsus website indicating Global Trends in Construction and Mining Equipment Demand by Region does not justify the position
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