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1 How have changes relating to management and organisational structural affected a global organisation of your choice over the last 75 years Relate your findings to growth distribution and various external influences and strategies 2 Undertake a SWOT analysis and explain its relevance in relation to your company andor its sector Word Count 1250 Harvard Style Referencing Bibliography Required Global organisation Laura Ashley Holdings Plc has suffered differing fortunes since Bernard and Laura Ashley founded it in the 1950s It has been involved in the designing manufacturing distribution and selling of garments accessories perfume gift items fabric wall coverings bedding lighting and furniture Famed for its floral prints the chain was highly successful during the early and mid 1980s but things changed in the early 1990s when various management and structural problems as well as those relating to growth distribution and various external influences such as global recession surfaced Laura Ashley herself died in 1985 There is a notable difference in the organisation up to and after this year Up to 1985 it was a simply structured steadily expanding organisation operating in a non-complex environment complexity arises when there are numerous complicated environmental influences Johnson and Scholes 1989 In the months and years after many changes took place Laura Ashley went public in flotation acquired other companies involved in areas such as knitwear and perfume made heavier investments in manufacturing and information technology IT moved towards segmentation with Mother and Child shops exclusively home furnishing shops and unit shops franchise operations The organisation moved gradually away from vertical integration it had always manufactured and delivered all goods itself - The Guardian reported that Laura Ashley was withdrawing from manufacturing by the end of the year in 1998 In order to facilitate growth there was a shift from the simple functional organisational structure to a more complex divisional structure which was re-organised with every change of leadership The most notable chief executives of Laura Ashley
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