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Summary This NightclubRestaurant Low Tide will be the premier high-energy themed dance restaurant and nightclub in South-Western Nova Scotia Our goal is to remain a step ahead of our competition through an exemplary service provision We expect our guests to have more fun during their leisure time We will provide more video and electronic technology per square footage than anyone else in the region A simple yet unique themed menu and atmosphere will create a sense of belonging for locals and tourists alike Our operating credo is happy enthusiastic employees create happy enthusiastic guests LOGO Below is our official logo in which the team created and decided upon After research on what would look best on the logo we turned to colour psychology to help us pick and create a design Color is a meaningful constant for sighted people and it is a powerful psychological tool By using color psychology you can send a positive or negative message encourage sales and calm a crowd The field of industrial psychology has a sub-field that studies only the psychology of color It is no accident that Campbells soup has used the same four colors on their labels for years and years When I mentioned that product I will bet an image of that label popped into your head Blue white and black we thought would be the perfect colours for this logo We used a Monochromatic Color Scheme the use of a single color in varying shades It is soothing and pleasing to the eye especially in the blue or green hues Below is what we learned this colours mean SUMMARY CONT LOGO Blue Ask people their favourite color and a clear majority will say blue Much of the world is blue skies seas Seeing the color blue actually causes the body to produce chemicals that are calming but that is not true of all shades of blue Some shades or too
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