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Lets say you are playing the word association game with your friends A couple rounds go by and the person ahead of you says the word coffee What would you say Most likely youll associate coffee with the wildly popular coffee franchise Starbucks Its an initial reaction especially for the current generation With stores showing up everywhere from street corners to shopping malls its no wonder that Starbucks is the first word that comes to mind Most likely you are an avid Starbucks customer yourself you probably even have your favorite drink A Grande Caramel Frappuccino with two pumps of hazelnut chocolate chips blended in with a caramel and chocolate drizzle Delicious But why does everyone gravitate towards Starbucks coffee and not cheaper substitutes such as McDonalds or Dunkin Donuts gourmet coffee Starbucks has seen an increase in popularity in the last few years due to its many innovative business decisions These decisions have blended Starbucks into our culture so flawlessly it seems to be natural in our societyOver the course of our lifetimes many things go in and out of style Fads are so commonplace in our culture that they all start blurring together Starbucks however is a fad that has transformed into a major trend From its origin in Seattles Pike Place Market in 1971 Starbucks has grown into a major worldwide franchise Lamiman As of October 2007 there were almost 14000 Starbucks locations worldwide Lamiman In June 2013 there were over 18000 locations a 3 increase in the total number of stores Carr The sheer increase in stores over the last forty years is phenomenal This expansion created a higher demand for the more expensive yet lower quality coffee Clark However this fact isnt the only thing that attracts customers to Starbucks the atmosphere is also very appealing Rita Clifton chief executive
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