scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,262
Pepsi Cola Marketing Mix Pepsi Co one of todays leading soft drink companies has not only revolutionized the soft drink industry with its creative marketing techniques and unforgettable taste but for years has dominated the snack food and juice industry as well PepsiCo is amongst the most successful consumer product companies in the world The company consists of the Pepsi-Cola which is the worlds second largest beverage company Frito-Lay Company which is the worlds largest manufacturer and distributor of snack chips and Tropicana Products Inc which is the worlds largest marketer and producer of branded juices Pepsi Co is proud to declare that its overall mission statement is To increase the value of our shareholders investment through sales growth cost controls and wise investments of resources PepsiCo believes that commercial success depends upon offering quality and value to consumers and customers providing products that our safe wholesome economically efficient and environmentally sound while adhering to the highest standards of integrity PepsiCos company objectives are based on one question What exactly is it that enables the best consumer product companies to grow year in and year out Market positioning is one of the most important aspects of PepsiCo success It has been a leader and gaining market share in each of its core businesses and strives to continue in recognizing under-marketed target regions throughout the world to continually gain market share from its competitors The second aspect of PepsiCos objectives deals with continuing is strong well- recognized consumer brand name domestically and internationally Third the company strives to recognize good growth prospects and opportunities for new and alternative product development within each of its core businesses PepsiCos fourth objective is to globally diversify its portfolio Pepsi Cola brand beverages are now available in over 160 different countries Frito-Lay operates in over 42 countries and Tropicana has a presence in over fifty countries spanning over Europe Asia and South America Finally the
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA