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AbstractEmployers continue to place an emphasis on the human resource management functions The emphasis is largely due to the recognition that leaders within an organization play an important role in motivating their subordinate employees The prevailing competition among the retail sector companies has had profound positive impact on employees Now US companies are moving toward implementing such training facilities and policies that can cater to the needs of employees who tend to perform beyond their capacities Today there exists a gap between levels of motivation among employees working in different capacities Studies show that employees showing good performance tend to get both compensatory benefits and noncash incentives This practice is gaining momentum within organizationsspecifically the retail sector where an incentive-laden salary rewards employees showing more talent Without motivation employees will be more likely to not perform to the standards expected by the organization If anTo increase motivation within an organization management should devise and implementan effective motivation planTherefore in order for American organizations to effectively address the when and how of motivating their employees companies may first look at the most efficient methods to motivate before implementing a motivational planMotivational TechniquesThe concept of motivation revolves around three pillars which include intensity direction and persistence Motivation forces an individual to engage in a work process that serves as a goal Attaining a set goal provides satisfaction to that particular individual There are two major types of motivation One is intrinsic motivation and the other is extrinsic motivation Three factors can entice an individual to motivate himself and go for goal attainment These factors are interest challenge and personal satisfaction which form the basis of intrinsic motivation Background of the StudyMotivation is an internal drive to satisfy ones unsatisfied needs and is commonly used in management of enterprises to make employees energetic for creating profits for the company Businesses today encourage their workforce to work in teams as part of the management policy
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