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Each and everyday more and more people are using the internet to book their travel arrangements Booking a vacation hotels cruises or a tour often they are using their computer and the internet to find information and sources They normally use the internet to receive rates promotions request information and most of the time book their flight or vacation online In this paper I will discuss why it is important for web sites to differentiate their sites from other similar sites I will also explain why the travel industrys internet growth will be so exponential in the years to come According to a survey done by PhoCusWright Travel e-Commerce states the following 80 percent have looked at internet travel sites such as wwwcheapticketcom wwwtravelogcitycom wwwexpediacom wwwpricelinecom etc 58 percent have checked prices concerning their travel arrangements One-fifth of the wired travelers have used the internet to book their travel online 68 percent have used the internet to do their research and plan their personal travel 57 percent have looked but not booked ticket information over the internet and of these 57 percent 70 percent have bought their ticket later from another source such as their travel agent or airline Security The study also shows that even though travelers desire the best available price in the market they are fearful of security and privacy 82 percent worry that their credit card security might be used by other users 79 percent are afraid of their privacy being violated 7 percent feel more comfortable speaking with a knowledgeable salesperson and that 48 percent would prefer their own travel agent that they know and trust Despite the reluctance of many online travelers to make purchases travel and travel-related services remain among the top three segments for Web purchases There are many different website such as wwwpricelinecom wwwtravelocitycom wwworbitzcom wwwcheapticketcom and wwwpricelinecom that has bombarded our screen every time we surf the internet Often I wonder which site would offer
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