scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,463
Reason for choosing this PR example Hong Kong Telecom rolled out Interactive TV iTV one of the worlds first large-scale video-on-demand VOD services at the end of 1997 Citizens will be able to plump themselves on the couch press a few buttons and order television programs movies video games and other content via high-speed telephone lines delivered whenever they want to view them A year was passed this service provided by Hong Kong Telecom is still striking into the market for more subscribers This particular example is chosen because some of the PR strategies used are quite good and worth some discussion Evidence for being a PR activity This homepage is an example of public relations because it aims to create open communication and maintain mutual understanding between the organization Hong Kong Telecom and its publics It tries to obtain insights into possible problems of their client from the clients publics It is also the medium through which organization reaches the public with repacked messages Organization This PR example is working for iTV which is one of the services provided by Hong Kong Telecom Intended publics There are seven main intended publics for this example They are customers special interest group potential subscribers media suppliers community neighbour and advertisers All of them shared a common interest - iTV Either subscribers to the service or not these publics are interested in installing iTV wanted to know more about it therefore they would be interested in this PR message and tried to find out answers to their questions from this homepage The key characteristic of the public is that none of them are not members of the organization Hong Kong Telecom all of them are in the external environment of the organization Function of the PR example The function of this homepage includes relationship building information disseminating and publicity This homepage helps to
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA