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Word Count: 979
Mr Chin should advise to increase marketing efforts for the professional development programs BECAUSE 1 Major problem with this marketing plan is the idea that chasing corporate America is a violation of the mission statement This is not true The mission statement which reads The Mission of Hurricane Island Outward bound is providing safe challenging educational experiences in a wilderness setting carefully structured to improve self-esteem self- reliance concern for others and care for the environment This mission statement reveals NOTHING about limiting these benefits to only the underprivileged While that population might benefit MORE so than the middle-upper class it is truly irrelevant Those at Hurricane ASSUME that it is directed for the underprivileged With the inception of Hurricane founder and school president Peter Willauer envisioned an outdoor classroom- not an outdoor classroom for the poor This is critical In addition according to Exhibit 4 we see that Special Programs ie the group of vets substance abusers troubled youth and other groups seem to those programs which specifically cater to the under privilege but yet in 1985 these programs only account for at maximum 226 of the student population Yet despite this reality if we are to assume that the schools wants to cater to the underprivileged or those who cannot afford tuition expanding the PDP is the only way to do so BECAUSE 1 Its success rate cannot be ignored 158 professional attended in 1985- and those 158 are those that received NO financial aid That accounts for 6 of the public course student population This is significant because its the first -year that the program is in place In addition thats 6 of the public course student population which is not necessarily 6 of tuition revenues It is more likely top be more than 6 of tuition revenues since these PDP received no financial aid 2 In accordance with this marketing corporate America is advantageous for hurricane is three
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