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Commercial Effectiveness Sitting down to watch the television today is more than just enjoying your favorite program Commercials are a huge part of todays television programming Seldom can we sit down and watch a show on TV without interruptions of commercials trying to persuade us to buy something or send somebody our money The people behind the production of commercials use glamorous objects to appeal to the consumers and to in turn provoke them to buy their product It seems to me that the effectiveness of commercials today is augmented by the humor present in them therefore humor is the key element in creating a quality commercial Although humor is a practical ingredient in commercials producers use many other methods such as sexuality sincerity guilt and culinary concerns to get their message across Furthermore the work that goes into creating a commercial is overlooked and must be viewed in a different manner A commercial is an amazing component of advertisement By definition a commercial is an advertisement on television or radioDictionary 175 One commercial only lasts an average of thirty seconds and if run in a good time slot costs anywhere from fifty-five to one hundred thousand dollars Baldwin 2 To think that a thirty second commercial can cost one hundred thousand dollars is outrageous If it costs that much money for so little time then what is the logic behind airing commercials on television instead of placing an ad in the newspaper or dictating an advertisement on the radio Originally commercials began on the radio simply because the radio has been around longer than the television Once the television was invented and introduced to the public commercials became more and more beneficial A variety of explanations exists as to why television advertising is preferred to radio ads some of what
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