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Profile of Prospect The company that we chose as our prospect is Murrys Autobody Autosales Melvin Murry is the owner of this establishment Murrys opened in September of 1996 with a focus on autobody repair The owner Melvin Murry began painting cars in a two-stall garage in the back of a friends house before he was hired by Louis Huffman to work at Huffmans Autobody Huffmans Autobody was located at 1501 SW Jefferson in Peoria IL After working at Huffmans for approximately one year Mr Murray and Mr Huffman became partners in order to be able to distribute the overhead costs When Louis Huffman chose to sell his share of the partnership Melvin Murry bought him out and became sole While Louis Huffman had been very good at body repair and custom paint jobs he had a terrible reputation relating to his honesty Melvin had to work especially hard to change the stigma that had been attached to his business location As the owner Melvin Murry first changed the name of the business and the entire infrastructure of the building Melvin began changing the image of the business by painting cars for less than his competitors and providing better-than-expected customer service For example Mr Murry had a warranty agreement all customers signed but he made many exceptions to this agreement in order to better serve the customer MrMurry also began giving his customers different payment options Currently Melvin employees two workers at his establishment One of the workers does body work fixes dents hoods etc and the other worker prepares cars to be painted Melvin purchases all of the supplies he uses for his business at Born Paint Company in Peoria BUYERS EXPECTED-PROBLEMS AND NEEDS Melvin Murrys problems began the day he took over the auto repair business from Louis Huffman Murry had to overcome the bad reputation of the previous owner He currently needs some assistance in clearing
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