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Word Count: 974
EuroDisney opened in April of 1992 and was expected to be the biggest attraction in France So what happened Were the French not into Mickey Mouse or were they not willing to adapt to American culture Many reasons contributed to the initial failure of Disney and it seems Disney underestimated their influence and popularity outside of the United States The Europeans mainly the French were not eager to pay 280 on a day at the park swollen prices placed on American food like hamburgers and milkshakes and additional costs from 110 to 380 for hotels per night Yet is was not only the prices that kept people away During this period there was a transatlantic airfare war going on which made it possible to fly to Orlando cheaper then to drive or fly to Paris and stay at the expensive hotels Also the 1992 Olympics were being held in Barcelona Spain and the Worlds Fair was in nearby Seville which many people chose to go to instead of the new American attraction All this was going on right at the beginning of a recession period for Europe which made decisions for cheaper and economical vacations for people Disneys biggest mistake was not researching the people who were supposed to account for fifty percent of the attendance the French Many of the French people viewed the Disney name and company as American Imperialism - plastics at its worst Many French farmers were upset over how Disney purchased the land which was at 1971 market value Disney did not do homework at all The advertising that they used which was glitz and glamour was all wrong The French wanted to know about the variety of rides and attractions not the image EuroDisney was also not to serve alcohol in the park The French are the worlds largest wine consumers and eating a meal without a glass is viewed as absurd Most of
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