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Word Count: 398
Originally the price strategy is very successful in Denmark and Germany because in this countries who buy in a discounter store thinks that the products offered there are the everyday essentials and they think that there are lowest prices and high quality On the other hand in UK low prices are associated with poor quality that is why people prefers spent a little bit more money buying in stores where they think that the product quality is better If Nettos marketing strategy is only focused in low price there is the danger of loosing market share because customers do not trust in it and its products because are mainly not known brands or are Nettos brand Furthermore other danger that Netto has to face is that the other sort of retailers from the other categories will adopt a low prices strategy reasonable quality and good customer service One example is Tesco Lastly it is increasing its market share because is offering low prices in many products even in well-know brands That is possible because is reducing dramatically its costs but maintaining a wide range of products up to 25000 references without reducing de quality of its products Furthermore is offering a wide range of customer services Meanwhile Netto is maintaining its strategy of not offering new extra services to their customers in order to give a restraint image In fact there is the danger that the customer could see more improving in the competition of Netto and as a result the customer will have less loyalty in buying there In addition to keep the competitiveness through the price It need to have a massive buying power and if it is possible more than the competition But that is very difficult because the competition has also a great bargain power However Netto has the advantage of having a lot of suppliers which are not strong brands so Netto can make more pressure than in a
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