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The three rhetorical theories that are portrayed strongly through out EarlSpencers Eulogy to Princess Diana are Vilification Rhetorical Situation andMetaphorical Devices His devices are used to depict the media and family forthe main cause of Princess Dianas death This eulogy is so controversialbecause normally eulogies are positive tributes about ones life The Vilificationtheory is usually unheard of in eulogies and the way he presents suchmetaphors are certainly not becoming of the media and the royal familyVilification is a rhetorical strategy that discredits adversaries bycharacterizing them as ungenuine and malevolent advocates developed byMarsha L Vandorford it is heard through out Earl Spencers speech Thisstrategy does not differentiate opponents as good people with a difference ofopinion vilification deligitimizes them through characteristics of inventionsThere are a few forms and functions of Vilification It formulates a specificadversarial force identifying the enemy casts opponents in a negative light portraying them as corrupt and immoral defining the speaker as moral andjust it also magnifies the opponents power striping them of legitimacy throughone or more combinations of these formsThere are significant statements that portray the vilification strategy inEarl Spencers Eulogy He talks about Princess Dianas yearning to get out ofEngland because the treatment that she had received at the hands of thenewspaper He remarks on how baffling it was that the media was always on apermanent quest to bring the princess down and how she was probably themost hunted person of modern age These citations represent the forms ofVilification Marsha Vanderford would agree that the media would be theformulating the enemy He did not make any kind remarks towards them and italso made the public think about how much they did hurt Diana Thereforedamaging reporters reputations We know that people live for the gossip that ispublished out there on the newsstands but important figures have started to shut the media out in their private lives in hopes that there will not be anothertragedy like this If the media backed off
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