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Once viewed as two separate disciplines business and communication have now meshed together to produce a hybrid business environment in which the everyday functions of business are intimately tied to communication Pincus 1997 Communication in the business world is imperative for success This holds true for interpersonal communication communication between management and staff and for practically every other contact a business has both within its own establishment and the outside world Effective communication is critical for the success of any organization Through the use of proper communication skills individuals will be better able to function as a group thus allowing organizations to share information analyze situations and to set goals Nelton 1995 Communicating properly among peers improves an individuals all around skills The more successfully a business functions the better it enables employees to perform jobs better Managers pass on information and train subordinates more effectively and in general a business has a better chance of profiting In todays turbulent economic environment and rapid technological change communication is critical in allowing a business to deal with the restructuring of national and international economies in preventing market saturation and in allowing a business to deal with their competitors more effectively Nelton 1995 PG Cushman and King 1997 have proposed the high speed management to describe this new business environment They emphasize the importance of communication in this theory and conclude thatIn the final analysis it is the innovative adaptable flexible efficient and rapid use of information and communication which allows an organization to reorient rapidly and successfully in a volatile business environment Another very important factor in the changing business environment is that of globalization Nelton 1995 It is very evident when we look at the current state of world affairs that our world is becoming a smaller place We now have overnight delivery of packages email communication and the ever so popular cellular communication Globalization and increased international business can be directly attributed to mass
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