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Topic 1 The media dictate behaviour that should be valued by society They do this by establishing through omission or inclusion those aspects of experience considered important and those considered unimportant Discuss this statement You may choose to either defend the statement oppose the statement or address it from both points of view You should consider terms such as ideology as well as the editing strategies that are often adopted by the media IntroductionBecause this essay is about the role of the media I have firstly explained their importance in society I have then explained what this essay will addressMain bodyThe first thing I have attempted to do here is introduce the theory relating to communication particularly in the context of understanding the role of the mediaHow the media construct storiesEditing techniquesThe media can be described as one of the most significant institutions within society Most of us are exposed to some form of media on a daily or regular basis reading the newspaper listening to the radio and watching television are commonly considered forms of entertainment and a valuable source of information In a survey conducted by the Australian Bureau of Statistics 1994 on how Australians spend their time it was noted that the average length of time people spent listening to the radio was two hours per day and in relation to TV video watching it was three hours per day ABS in Cunningham and Turner 1997 11 It is therefore not surprising that the media play an important role in the way we make sense of the world This essay will explore how the media contribute to our understandings about the world including its role in highlighting and maintaining the dominance of certain cultural values and practicesKress 1988 suggests that the processes of communication take place in a socially and culturally formed world 1988 4The media can be described as an institution offering a range of different texts for
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