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Word Count: 785
Public relations have always realized the importance of communication with its target audiences Without it an organization runs the risk of inconsistent public opinion from both its internal and external publics Effective external communication is a vital part of an organizations public relations strategy An organization may have several objectives in mind when it communicates with its external publics Some of these include 61607Providing information to consumers about the organizations products and services 61607Promoting the organization 61607Respond to inquires concerning the organizations products and services 61607Adverting the organization This paper will examine the effectiveness of the Walt Disney Companys communications process when promoting its 1995 film Pocahontas This paper will also discuss impact of these effective communications to its external publics Walt Disney once said I only hope that we dont lose sight of one thing - that it was all started by a mouse In 1928 Walt Disney and his brother Roy created what would eventually become the Walt Disney Company in a small office in Los Angeles One would be hard pressed to find an organization that knows it audience more accurately than the Walt Disney Company For over 75 years Disney has been appealing to children and their parents in not only the United States but also worldwide Harris 167 Disney released its very first full-length feature animated film Snow White in 1937 to critical acclaim and worldwide success The 1940s and 50s produced films such as Fantasia Bambi and Alice in Wonderland These films became instant classics and the Walt Disney Company found what every company dreams of - a recipe for success After the success in the early 1990s with Beauty and The Beast Aladdin and especially the record breaking The Lion King Disney needed to find a way to keep its momentum going for its next animated feature film Pocahontas In order to attract public interest Disney began promoting the film five months before the films scheduled release
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