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Preface As we enter the twenty-first century the environment in which organizations operate is increasingly turbulent rocked by forces such as globalization and rapid technological change Social and demographic forces have dramatically changed the make-up of todays workforce which is now the most educated and ethnically diverse in history in addition to having the greatest representation of people These developments are profoundly affecting the way in which organizations structure themselves just as they are influencing individuals attitudes to and expectations of both organizations and work Organizational behavior is compatible with careers in consulting human resources organizational design and change management In addition the field can be effectively combined with other specializations Organizational development is the process through which an organization develops the internal capacity to be the most effective it can be in its mission work and to sustain itself over the long term This definition highlights the explicit connection between organizational development work and the achievement of organizational mission This connection is the rationale for doing OD work Organizational Development OD can help groups and individuals improve various aspects of organizational life necessary for success including culture values systems and behavior The goal of OD is to increase organizational effectiveness and organizational health through planned interventions in the organizations processes operations and behavior Most often OD Services are requested when an organization or a unit within an organization is undergoing a process of change More and more organizations today face a dynamic and changing environment This in turn is requiring these organizations to adapt Change or die is the rallying cry among todays managers worldwide Exactly if organizations do not embrace change that will die the company will go bankrupt Successful organizations embrace change and develop to realign and adapt to changing environment technology and globalization take advantage of business opportunities that may arise and to stay competitive to beat the competition Executive summary This particular case study is done based on
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