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Advertising is defined in the Websters dictionary as Announcing or praising in some public medium of communication in order to induce people to buy or use the product In order for a company to succeed it is almost necessary for them to advertise their product Most advertisements are often criticized for encouraging materialistic values and promoting that what one posseses is more important than who one is Tedlow 4 Advertisers want their ad to stand out so they attempt to do so by using techniques such as humor ongoing story lines unexpected dialogue unusual techniques attention getting spokespersons or simply by repeating ads to the extent that it is inevitable for a consumer to remember them Day 25 Advertising is very common and there are many techniques used to entice consumers unfortunately some advertisers go to extremes to persuade consumers which can create social problems The Federal Trade Commision tries to set standards for advertisements for they do realize a problem exists In order to determine if an ad is deceptive they worry about what the message conveys and not what the claim says Richards 3The main reason for the amount of advertising is profit motivation an increase in sales means an increase in profit Advertising took its major turn in the early 1960s because all products were looking the same so the actual product could no longer sell itself Therefore the product was no longer the heart of the message and other methods had to be used for advertisements to sell the product Leggy models started selling cars because their sexiness gave the car an advantage adding more appeal to the customer Since advertisers were no longer focusing the commercial around the product a symbol was designed and sold to the consumer in commercials and they then associated the product to this symbol Boukhari 1 Advertisements are so accessable and abundant because it is the only way for the advertiser to communicate its message
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