1. Home

Why Airline Marketing Emphasizes Fads, Comfort, and Novelty

This essay analyzes various marketing strategies used by airlines to draw in customers. Promotions, miles, and in-flight entertainment characterize the perk-driven efforts of companies to differentiate themselves.
PAGES
4
WORDS
1,323
  Cite
View Full Essay
About this essay
This essay received a B by one of Kibin's paper graders. Click here to see what was done well and what needs improvement.

More essays like this:

global economy, airlines
Not sure what I'd do without @Kibin
- Alfredo Alvarez, student @ Miami University
Exactly what I needed.
- Jenna Kraig, student @ UCLA
Wow. Most helpful essay resource ever!
- Chris Stochs, student @ UC Berkeley
Generating Preview...
This essay received a B by one of Kibin's paper graders. Click here to see what was done well and what needs improvement.

More essays like this:

global economy, airlines
Not sure what I'd do without @Kibin
- Alfredo Alvarez, student @ Miami University
Exactly what I needed.
- Jenna Kraig, student @ UCLA
Wow. Most helpful essay resource ever!
- Chris Stochs, student @ UC Berkeley

View other essays like this one:

Bridget's feedback:

"You cover a lot of ground in this essay, and the reader is pulled in by the personable energy of the voice and discussion. With your main points down on the page and shaped into paragraphs, turn your attention to presentation as you move forward. First, I question the need for what may read as two separate hooks -- consider revising the first two paragraphs into a single, punchier introduction that conveys the focus on marketing more immediately to the reader. Similarly, watch out for moments within paragraphs that can be revised for more efficiency and impact. A reliable source, properly cited, can replace several sentences' worth of buildup, such as the explanation about safety.

Keep an eye on lower-order concerns, as well, including proper punctuation placement around parenthetical citations. A careful proofread will be required to catch somewhat frequent errors, including typos like dropped letters within words."

Learn more about this feedback