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ROLE OF MARKETING AND MARKETING MIX IN ACHIEVING BUSINESS GOALS Within any business planning is an essential tool n achieving business goals and the mission statement Plans include hierarchical style which includes the long-term strategies short-term and medium Spending 750 million every year on sales promotion and distribution CCA takes marketing very seriously Market researchers devote their time and resources to investigating factors that influence consumer spending patterns Marketing plays a highly significant role in achieving the business goals In order for the business to introduce its products and gain recognition CCA relies heavily on its ability to market themselves The companys success relies solely on how successful they are at marketing By being successful at marketing CCA is able to then sell its products to achieve its financial goals and to gain reputation and recognition to achieve the business social goals The overall success of CCA depends on their ability to sell which is by appropriate means of marketing their ideas By following a set procedure of marketing called the marketing mix CCA is able to ensure that their marketing plans and strategies will be successful thus leading to the success of their business Because the company is adjoined by a commercial relationship with The Coca-Cola Company TCCC ACCC has an advantage of being recognized for the production and distribution of popular beverages such as Coca-Cola Diet Coke Sprite and Fanta By performing target market research the company is able to evaluate he wants of consumers so as to fulfill priority for example the company has introduced Cherry Coke to satisfy the want for sugary drinks that younger consumers have CCA uses product differentiation to meet consumer needs An example of this would be mass-marketing a variety of different products alongside the Cherry Coke Vanilla and Lemon Coke A great extent of CCAs success is due to the companys effective application of product strategy of the marketing mix ie positioning branding and packaging
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