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Through the functional use of marketing and management PR will effectively deal with public issues encountered by a firm across its wide range of constituents The goals of PR are to effectively communicate with the public The effective management will allow customer investors suppliers competitors and other facets of the public sector to have knowledge concerning Soapy-Savers products services promotions or employees Public problems or for that matter any problems which may arise concerning the companies image will be handled promptly and creatively Each case that arises will be handled on an individual basis How will we achieve effective communicationOn each package there will be an 800 number and a URL to our firms website regarding questions comments or concerns that different customers may feel the need to express We will also make available information data bases of revenue reports budget reports goal statements and predictions for the long-term and short-term future of the company These reports will be made available upon request to save us printing and shipping costs The prospective investor will also only receive the information he or she wants This works synergistically with the companys main purpose to save time and effort where it is possible Current stockholders will have access to company databases that relate to payroll inventory geographic distribution of Soapy Saver and upcoming promotional ideas They will also have the ability to communicate with other stockholders from a bulletin board system and email We hope to have a chatroom by the end of the year along with a weekly newsletterHow are we going to get our companies name out there in the market place to let people know that we can save them time in the shower and leave them feeling cool and refreshed with our product Through the use of our publicity tools Media choices Press releases Special events Promotional events and EndorsementsSponsors from organizations both endorsements we currently have and endorsements we would like to have
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