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Did you know that over 11000 cans of Coca Cola products are consumed every second of every day That is over a billion sodas a day This is a long stretch from when the company was first founded in 1886 and only sold an average of nine drinks a day Yes over one hundred years ago it sold for 5 cents a glass and was poured from a jug The Coke trademark is now as much American icon as apple pie and baseball Coca Cola Bottling is currently a Fortune 500 company that posts a 353 billion dollar net profit Ironically only 30 of their sales come from the United States--which means the remaining 70 are from overseas customers With a population of 1 billion according to its website Coca Cola was reintroduced to the India consumers on October 23 1993 only gaining third place in the cola market Pepsi holds the number one position The Pepsi Company PepsiCo took advantage of Cokes 16-year absence to grasp a strong hold on its customers Under the reigns of Wayne Calloway who took over 15 years ago Pepsi has really given Coke a run for their money The battle between Coca Cola and Pepsi has been a long brewing war Asking which is the better of the two is like asking whos the better super hero Superman or Batman Will we ever know Last year in India in the typical Im gonna tell on you school yard tactics that weve come to expect from these two companies Pepsi had to call the police because Coke wasnt playing fair In fact Coke India had acquired over 5 million of Pepsis bottles from recycling plants and didnt want to give them back A court order later and the two are playing nice again agreeing to regular exchanges Kripalani and Clifford 2003 So why hasnt Coca Cola found massive profits in India as it has in the US Many believe
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