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Word Count: 1,969
Media is vital in the formation of youth as a social category It is a global phenomenon that influences social life far beyond music and entertainment industries The development of media in relation to youth will be examined using hip-hop as a primary illustration This essay will be informed based on Foucaults post-modern theory of the death of the author The distinction of youth as a significant social category is without a consideration a contribution and reinforcement of popular media In the 1950s patterns of consumption and production molded according to the needs of youths to enjoy greater leisure time and buying power The term youth arose from the coming of age experience to the changing economic and political processes The youth became a new category of people High rates of employment were conquered by this group youth which gave them unprecedented disposable income White R and Wyn J 1997 Concept of youth in Rethinking Youth Sydney Allen and Unwin A form of power and visibility were gained and eventually were seen to symbolize the change of moral and cultural values The changing symbolic representation of youth has meaning and value in an increasing global way The implication of this is that youth has a symbolic meaning as an item of consumption The youths created new modes of consumption of leisure and distinctive styles of clothing and music which were identified with youth culture Media today is aimed at youth to harness the disposable income spilling from the pockets of this social category Beyond this consumer-oriented mass media which eats up a huge percentage of young peoples time and attention there are some outlets designed for the expression and critique of culture through youth eyes But youths have come to realize that they have the power to change society using mediamusic They learn to view commercial media with a critical eye and develop the skills to produce their own media using music They become active
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