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Cover Girl Cosmetics Why Cover Girl is one of the most successful cosmetic organizations since the 1960s By Heather Hale Cover Girl cosmetics have been the top-seller since 1961 and are still going strong It is hard with all the advanced lines of make-up for one product to go as far as Cover girl has so how does Cover Girl cosmetics do it A lot of Cover Girls strong on going successes are due to changing the look of the product exceptional promotions which the public cant look over giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products Although its wonderful that Cover Girl has been and still is so successful it has put a dentation in todays society in what womens appearance should and shouldnt be Women and young adolescence are confused of what their appearance should be Cover Girl has many famous models one inparticular is the famous country singer Faith Hill Faith is tall skinny and flawless When women see models like her doing the advertising for Cover Girl they automatically feel that they should look the same Later in this paper I will go into semiotics which derives from the Greek word semeion meaning sign it basically describes how people interpret different signs such as models and how these signs might effect ones life and self-esteem Proctor Gamble are the owners and starters of Cover Girl cosmetics To keep up the success of Cover Girl they must keep on top of the advertising game to stay above the competitors To do this they do many promotions some include using famous singers changing displays giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads Cover Girls did one promotion with Target stores to promote their product They used the famous
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