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Word Count: 494
The most Successful isnt always the Best When you go out to buy something I dont know a stereo maybe what do you look for What is involved in your decision making process Well more likely than not you would probably consider the brand name right Lets just say for example you want to purchase a Hi-fi You see an ad in the papers for sound systems and decide to head off to your local electrical store You look around and find two Hi-fis one for 90 the other for 100 They both have exactly the same features and they both look aesthetically pleasing In fact other than the price tag the only difference is the brand name One is made by Sony and the other by a company that you havent noticed in the past lets just call them Unoone So which one do you go for In most cases it will probably be the Sony system I mean it only costs 10 more than the unknown brand right Besides youve never seen the other one before or even heard of the company Well thats the mentality we have For all we know the Unoone system may actually be better than Sonys The reason we would go for the Sony system includes those mentioned above Another important factor is that Sony is publicised - they spend a lot of money on promotion It terms of computer hardware and software its more or less the same There are tons of programs out there which are probably better than all those Microsoft products but the thing is we dont hear about them We just follow the trend and go for whatever is publicised more In fact most of Microsofts products are clones of previous or even other present software They just adjust it a little and put it under the Microsoft brand Even when it comes to the Internet its the
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