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Word Count: 232
The internet application called the world wide Web WWW is one of the technological tools that is making a significant impact on marketing The Internet is a wed of more than 22 million computers linked by telephone on more than 324000 connected computer networks and is accessible in 135 countries and territories Kotler This medium provides relatively inexpensive way for companies to advertise their products to millions of people 24 hours a day It also opens up the home-shopping market and gives consumers easier access to international markets It is convenient for customers because they can order products wherever they are and they dont have to deal with things like traffic parking spaces and useless trips when items are out of stock Kotler Consumers can also compare information about different or competing companies more easily because information is literally at their fingertip Consumers dont have to deal directly with sales people and be influenced by them to make purchases Companies can also stay in touch with their customers and suppliers by creating web pages and setting up internet addresses to receive e-mail from customers worldwide The WWW also provides a quick way to link employees to remote offices that may need to formulate and develop marketing plans and strategies The communication limke to these offices also offers the ability to distribute information like sales information more quickly which could result in better decision making
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