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Word Count: 655
Strap In a fortnight you can read The White House Wants to Get Him-about a US-government campaign to smear an Iraq War critic But not ina book or a newspaper but as a single - digital texts 30-90 pages longdownloadable for a small feeWord Count - 598 Mumbai On April 17 a little-known website bylinercom offered a freedownload of an expose about American humanitarian Greg Mortensons workin Afghanistan The story was followed up across print and visual media Its revelationschecked out The reputation of Mortenson - a 2009 Nobel Peace Prizenominee - was in a shambles The tract titled Three Cups of Deceit - How Greg MortensonHumanitarian Hero Lost His Way by Jan Krakauer was then sold as asingle - digital works about 30-60 pages long and costing about a USdollar or two Rs50-100 Singles are readable on the computer or devices like the Kindle Onlinebookseller Amazon had announced the format in October 2010 Anyone canpublish a single on Amazon and get royalties ranging from 35 to 70 However it was with Byliners high-profile hatchet job that singlestruly entered the publishing scene The start-up will release on July25 an account of a White House-sponsored smear campaign against aprofessor critical of the Iraq war written by a former CIA operativewho tried to stop it Another publishing start-up The Atavist has released several singlesincluding The Instigators on the efforts of cyber activists in Egyptduring its recent non-violent uprisingWhen asked about the credibility of reportage by start-ups in an emailinterview Evan Ratliff founder and editor of the Atavist writes thatstart-ups like his own and Byliner are carrying on quality reportingand writing traditions that many if not most news outlets have abandonedin an age of celebrity news and shouted opinionHe also adds that most of the Atavists journalists including Ratliffhimself have years of experience in news outlets such as the New Yorkerand the New York Times Huzir Sulaiman a Singapore-based playwright and creative writingprofessor at the National University of
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