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McDonalds is the worlds leading food service retailer with more than 30000 restaurants in 121 countries serving 46 million customers each day It is one of the worlds most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business McDonalds Corporate used advertising personal selling sales promotion public relations and direct marketing to become Americas leading Burger Empire These five promotion tools are used in McDonalds integrated marketing communications program which allows McDonalds to carefully integrate and coordinate its many communication channels to deliver a clear consistent and compelling message about the company and its products McDonalds began creating its IMC program by identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response McDonalds wanted to gain the trust of the general public and sensitize the public to what McDonalds was and to whom it was directed McDonalds uses lots of advertising to show people what its restaurants are all about Their advertising is concentrated on establishing a restaurant that both adults and children can enjoy A strategy was implemented which aimed at increasing visits and this was successfully achieved by means of the introduction of the Trivial Pursuit Challenge as well by reinforcing the principle of value by introducing combination meals with great taste and made from the best ingredients Today McDonalds uses different advertising campaigns to grab the attention of their audiences Their most recent campaign is Got a buck youre in luck which is focused on their new 99 cent value menu You can find McDonalds advertisements on the radio television in newspapers magazines direct mail and billboards Personal selling is the direct effort made by a salesperson to convince a customer to make a purchase It is directed toward one person or at a small group through direct communication McDonalds uses personal selling through
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