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After watching television and flipping though ads and articles in several magazines the stereotyping of men and women is so apparent but at the same time society is so blind to it In society parents teach their children gender role at a very early age Gender role refers to the attitudes behavior and activities that are socially defined as appropriate for each sex learned through the socialization process Lips 1993 Males are traditionally expected to show aggressiveness and toughness and females are expected to be passive and nurturing For example little girls play with baby dolls and play house and little boys play with toy guns and play cops and robbers Mass media are powerful factors that influence societys beliefs attitudes and the values they have of themselves and others as well as the world If a male is seen in media doing feminine things such as shopping or cleaning he is seen as weak and women who are seen doing masculine things such as car repair and management positions she is seen as callous and cruel Even though media still pretends that men and women in society are equal it isnt the case Women are still seen as homemakers and men are still seen as professional successful and independent After watching an hour of television several commercials and some programs women are seen in makeup and all personal hygiene commercials even male products feature women The message here is that if a male shaves with our products lots of women will want to kiss him Women are seen in all cleaning cooking and child care product commercials Looking good cleaning the house cooking the food and changing babies are all only for the woman to worry about Men are in most of the commercials about financial matters Business matters debt consolidating mortgages and car commercials Major purchases business relations and financial problems are to be handled by men Why are women so
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