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Paper Topic Presentation of the successful merge of RENAULT corporation and NISSAN motors Term Paper due on April 26th 2001 In 1999 RENAULT a French midsize automaker company decided to create an alliance with Japans NISSAN Motors This operation has transformed the company into a global player inside the very competitive market of worldwide vehicular distribution By taking over 368 of Nissans capital Renault decided to send Carlos Ghosn as new manager from Nissan in order for him to install a Nissan Revival Plan NRP Actually this plan has been made in order for both corporations to restore profitability and acquire and increase market shares in Japan My paper presents and describes the different aspects of this successful merging operation between two cultural opposites way of managing and running business In other words it shows the differences and changes that have been brought by Renault Corporation First it presents the major leadership role played by Carlos Ghosn in successfully restoring Nissans health Secondly it introduces the Nissans Japanese way of running an organization and the main changes made by Renault organization a western European firm showing the huge different gap between the two ways of managing businesses Carlos Ghosn has been charged to revive Nissan Motor Corporation After working in turn-around situations at Renault in France and at Michelins US operations 46-year-old Brazilian-born Ghosn moved to Nissan Japan in 1999 and has vowed to quit if the auto maker isnt profitable by March showing his characters determination His leadership has been one of the main factors of the working of Nissan Revival The question is what really makes him a leader Actually understanding the different characteristics of his personality really explains why this alliance has been successful as Carlos Ghosn has been one of the principal actors of the merge between Renault and Nissan Kenji Watanuki director of Foreign Investment in Japan Development Corporation FIND describes
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