scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,775
May 16 2003 Table of Contents 1 Introduction3 2 Theory behind We are what we eat Post modern views on Consumption and Self Concept4 3 Greens in Senate Organics in the Market Brief summary on consumption of organic products5 4Who is buying Organic Food 6 5 Why people buy organic What do they expect Motivation and Organic Product7 6 What should and could be done Marketing Implications10 7 It is a rare chance Conclusion11 8 References12 1 Introduction Although most of the food purchasing decisions are assumed to be low involvement habitual decisions the newly emerging product category of Organics has started to challenge this assumption during last decade The purpose of the paper is to analyse the demand for products with the adjective of Organic Our attempt will be to think through their relation with the environmentalist movement and related social trends to look at the post modernist view of self and its relation with the public sphere new social movements and consumption and finally we will question the consumers motivation to purchase such products The organics category can be applied to a wide rage of products from soap to candles and the theories discussed below can be applied to most of these different products however our examples and discussion focus will be limited to organic food products It all started with the hippies roots of environmental movements and their effect on social trends and life style The most active period of social movement rhetoric in the 20th century was the 1960s These new social movements did not seem to fit the model of Marxian class conflict but they gave a greater emphasis on group or collective identity values and lifestyles rather than developed ideologies Environmentalism as a social movement rooted itself
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA