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Why were Dunlaps goals unrealistic for Sunbeam Dunlaps goal were definitely too extreme for Sunbeam Chainsaw Al was only focused on short term goals Dunlaps goals were completely unrealistic Within three days of Al Dunlaps reign the restructuring plan cut not merely fat but muscle leaving shortages of skilled and experienced talent throughout the corporation In order to meet Dunlaps goals for Sunbeam 1 Doubling revenues to 2 billion within the next 12 months Sunbeam would have had to increase sales at a rate five times faster than the competition 2 The sales goal for new products of 600 million would have required a phenomenal number of purchases on the part of consumers 3 Since household appliances had a 25 percent profit margin it was impossible that Sunbeam could increase profit margins by 20 Mescon et al 2002 Was Dunlaps slice-and-dice plan a long-term or short-term strategy Please explain Dunlaps plan was a short term strategy Al Dunlap knew how to cut costs but not how to build a companys future Dunlaps methods epitomize the short-sighted greediness that touted reckless downsizing as a long-term strategy for profitability and growth It is clear that the profits from indiscriminate cost-cutting tactics are short-term at best and that destroying a companys human capital is hardly a prescription for long-term financial health Al Dunlap had no strategic long term plan for Sunbeam In the long-term cutting away key portions of the company resulted in 1 Additional costs when contract workers had to be hired to do the jobs of downsized employees 2 Lack of efficient systems to take care of business such as the computer system for customer billing being down for months 3 Production problems at factories when they lacked the necessary parts Mescon et al 2002 Human capital is the most important element in any company or organization Neither cost-cutting nor bullying are a surrogate for corporate strategy although they may invariably produce some short-term gains
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