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Word Count: 368
According to Sex Lies and AdvertisingInsertion Orders written by Gloria Steinem a founding editor of Ms in 1972 and consulting editor there was three main functions of a magazine She explains The main function was to create a desire for products teach how to use products and make products a crucial part of gaining social approval pleasing a husband and performing as a homemaker With return to break-even magazines became a great resource for common sense about women which make connection with power of womens consumerism In history some magazines promoted womens social advancement in the 1970s but they created the antifeminist stereotype about woman unexpectedly Editorial contents of the magazines have a stake in bringing enlightenment to women and making consumer society work in the long-term Insertion Order is an agreement between advertiser and some media which advertiser also means sponsor of the media Magazine companies are supported by funds collected by making contracts with advertiser through ad agency If a company published a their magazine at their expense the magazine would be tens of dollars which no one would buy even how interesting it is Thanks to the sponsors the company offers the magazine at a reasonable price Therefore media sides are unable to disregard and have to satisfy the great demand of sponsors Insertion of order is one of demands from the sponsors Sponsors of magazine demand that details of how where to place their product advertising in order to maximize impact on reader In the Steinems article it takes several recent typical orders to womens magazines such that Dows Cleaning Products requires that ads for wash products should place close by children of fashion editorial and in the same way ads for Bathroom Cleanser should be next to home furnishingfamily features This is the strategy that makes reader interest in the item by linking with the magazines editorials On other front
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